Benedict Arnold

The painting above is of Benedict Arnold. Arnold liked to lead and command his men on the front lines. The Battle of Saratoga was a major battle in the American Revolution; it helped persuade the French into signing a Treaty with the United States that helped turn the on the British. The open-field battle style was favored by the British. The Americans were almost out of options, until their savior General Benedict Arnold rode in. Arnold personally led the charge during the Battle of Saratoga, however Arnold was wounded during the final assault in his left knee. While the American troops surrounded and captured forces, Arnold laid in pain on the battlefield. Gates took the credit for the victory at Saratoga and didnt mention Arnold in his reenactment to General Washington. The events of the two years previous to Saratoga were very influential to Benedict Arnold. During that time Benedict Arnold and George Washington were planning a attack and invasion of Canada. The route to Montreal was easy, but the trip Quebec was much tougher. During Washingtons meetings with Arnold, he was examined Benedict very carefully, and he liked what he saw. In Washingtons mind there wasnt a better man for the job than Arnold, to lead the charge into Quebec. Arnold was given independent command from Washington to lead troops. Arnold had many conflicts with Congress in his lifetime. He continually battled with members that did not like him for various reasons. But Congress decided to change the rules and they didnt promote Arnold. Five other men were inferior to Arnold when it came to military intelligence. Congress had made Arnold look like a fool, and he resented it. In one instance, Arnold had put a request into Congress for reimbursement for supplies that he bought with his own money during his march to Quebec. But Congress wasnt going to pay a la...

Erving Goffmans Front Stage and Back Stage Behavior

Erving Goffman's Front Stage and Back Stage Behavior In sociology, the terms front stage and back stage refer to different behaviors that people engage in every day. Developed by the late sociologist Erving Goffman, they form part of the dramaturgical perspective within sociology that uses the metaphor of the theater to explain social interaction. The Presentation of Self in Everyday Life Erving Goffman presented the dramaturgical perspective in the 1959 book The Presentation of Self in Everyday Life. In it, Goffman uses the metaphor of theatrical production to offer a way of understanding human interaction and behavior. He argues that social life is a performance carried out by teams of participants in three places: front stage, back stage, and off stage. The dramaturgical perspective also emphasizes the importance of the setting, or context, in shaping the performance, the role of a persons appearance in social interaction, and the effect the manner of a persons behavior has on the overall performance. Running through this perspective is a recognition that social interaction is influenced by the time and place in which it occurs as well as by the audience present to witness it. It is also determined by the values, norms, beliefs, and common cultural practices of the social group or the locale where it occurs. Front Stage Behavior- the World Is a Stage The idea that people play different roles throughout their daily lives and display different kinds of behavior depending on where they are and the time of day is a familiar one. Most people, consciously or unconsciously, behave somewhat differently as their professional selves vs. their private or intimate selves. According to Goffman, people engage in front stage behavior when they know that others are watching. Front stage behavior reflects internalized norms and expectations for behavior shaped partly by the  setting, the particular role one plays in it, and by ones physical appearance. How people participate in a front stage performance can be highly intentional and purposeful, or it can be habitual or subconscious. Either way, front stage behavior typically follows a routinized and learned social script shaped by cultural norms. Waiting in line for something, boarding a bus and flashing a transit pass, and  exchanging pleasantries about the weekend with colleagues are all examples of highly routinized and scripted front-stage performances. The routines of peoples daily lives- traveling to and from work, shopping, dining out, or going to a cultural exhibit or performance- all fall into the category of front stage behavior. The performances people put on with those around them follow familiar rules and expectations for what they should do and talk about with one another in each setting. People also engage in front stage behavior in less public places such as among colleagues at work and as students in classrooms. Whatever the setting of front stage behavior, people are aware of how others perceive them and what they expect, and this knowledge tells them how to behave. It shapes not just what individuals do and say in social settings but how they dress and style themselves, the consumer items they carry around, and the manner of their behavior (assertive, demure, pleasant, hostile, etc.) These, in turn, shape how others view them, what they expect of them, and how they behave toward them. Put differently, French sociologist Pierre Bourdieu would say that cultural capital is a significant factor both in shaping front stage behavior and how others interpret the meaning of it. Back Stage Behavior- What We Do When No Ones Looking When people engage in back stage behavior, they are free of the expectations and norms that dictate front stage behavior. Given this, people are often more relaxed and comfortable when  back stage; they let their guard down and behave in ways that reflect their uninhibited or true selves. They cast off elements of their appearance required for a front stage performance, such as swapping work clothes for casual clothes and loungewear. They may even change how they speak and comport their bodies or carry themselves. When people are back stage, they often rehearse certain behaviors or interactions and otherwise prepare for upcoming front stage performances. They might practice their smile or handshake, rehearse a presentation or conversation, or prep themselves to look a certain way once in public again. So even back stage, people are aware of norms and expectations, which influence what they think about and do. In private, people behave in ways that they would never in public. However, even peoples back stage lives tend to involve others, such as housemates, partners, and family members. One may not behave as formally with these individuals than standard front stage behavior dictates, but they may not fully let down their guards either. Peoples back stage behavior mirrors the way actors behave in the back stage of a theater, the kitchen within a restaurant, or the employee only areas of retail shops. For the most part, how one behaves front stage significantly differs from an individuals back stage conduct. When someone ignores the expectations for front and back stage behaviors, it may lead to confusion, embarrassment, and even controversy. Imagine if a high school principal showed up to school in her bathrobe and slippers, for example, or used profanity while speaking with colleagues and students. For good reason, the expectations linked to front stage and back stage behavior influence most folks to work pretty hard to keep these two realms remain separate and distinct.

The increasing cost of healthcare as new technologies are introduced Research Paper

The increasing cost of healthcare as new technologies are introduced - Research Paper Example nt of a variety of different diseases and ailments to a better degree, an underlying economic reality that is invariably represented has to do with the fact that the rapid level of technological advancement represented within the is causing an exponential growth with regard to the overall cost of healthcare. Essentially, the following research paper will be broken into four distinct components. The first of which is predicated upon seeking to define the problem and explain its overall relevance. The second relates to examining the problem from a variety of perspectives and utilizing economics as a means of educating the reader with respect to the complexities of the problem. Thirdly, the analysis will pose a potential solution to the problem and finally point out strengths and weaknesses associated with the proposed solution. It is the hope of this particular author that such a level of discussion and analysis will not only be beneficial with regard to understanding the issue but als o with respect to helping to correct it as future stakeholders will be able to recognize or issues and impact that continue to reduce the overall utility of healthcare by its cost ever upwards. By means of definition, the problem of technology and its growth is ultimately something of a double-edged sword. When one references the fact that limited levels of technology, exhibited during the early 19th century, created a drastically different Outlook for the patient, the reader can adequately see that a focus on improving medical technology and promoting development is as essential as any other aspect of the provision of quality care. Yet, as with any level of focus, it is necessary to understand the fact that there are other requirements that the healthcare profession must necessarily focus upon; not all of which are innately tied to the need to promote further levels of technology. In terms of analyzing this particular problem from a variety of economic perspectives, it should firstly

Change Management Issue Essay Example | Topics and Well Written Essays - 2500 words

Change Management Issue - Essay Example The given case study represents a very common situation in the workplace. In this case, we have a situation where a person is experiencing a lack of ethical-judgment. To come close to the point, we have a case in which an individual decided that his moral principles were more desirable to the company than the policies or procedures at his workplace. The case showed that both Mr. B and Bob demonstrated unethical attitudes toward Steven, the worker within their department. Failure to take a more ethical attitude toward Steven led him to continue working in the same IT department and doing a job he hates. Applying more ethical principles at the workplace would have saved Steven from being forced to do the job he hates.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A clue to the case can be derived from Kantian ethics. Kantian ethics is frequently referred to as deontological or rule-based ethics. Kantian ethics is traditionally concerned with what makes a principle right or wrong. Kantian ethics is based on the famous categorical imperative. In the course of his research, Kant provides people with two main formulations of the categorical imperative. Kantian ethical principles indicate that each person should act as a rational being. The Kantian approach eliminates any possible cases of lying (Kant, I, p.56, 1996). The Kantian approach to lying indicates that the philosopher supported a total prohibition of lying as a form of building relations with other people. Kant also mentioned the fact that lying cannot become a universal law for all people, thus pointing to the fact that lying is virtually impossible in the workplace. Such negative attitudes toward lying are reasoned by the fact that work relations are supposed to be built on trust and mutual understanding. Since a lie depends upon someone believing you, a person who lies shows disrespect to the other person who is placing their trust the one the liar (Kant, I, p.58, 1996). When we view Steven’s case from Kant’s theory, we see that Mr. Bob, HR, ignored his duty in order to avoid lying. Instead of ethical behavior, he became involved in cheating.   According to Kant, cheating people are the worst examples of unethical behavior in the workplace.   

Child molester and a killer Essay Example for Free

Child molester and a killer Essay As we talk about behavior, we can discuss about how certain behavior runs to becoming evil in such a way that nowadays and even before time, where war has occurred, this behavior exist. McCarthy wrote a book entitled â€Å"Blood Meridian† where he puts all the unprovoked violence by the monstrous Judge, Holden, who is a compulsive child molester and a killer as well. This is an epic novel during the expansion of West America sabotage Western novel and the mythology of the Wild West with full violence and wickedness. In this book, it shows the styles of evil acts and wants us to witness evil for us to fully affirm its mysterious reality. As we studied about the origins of behavior, we can also say that man has a natural evil instinct which can be manifested by certain evil actions. McCarthy expresses human behavior in the same way he talks about the animals in his stories. He used such magnificent language which was cited by the critics, and it merely represents the uncompromised crucial period of American history and McCarthy exclaim in his Blood Meridian, that goes ahead of Gothicism and naturalism, to conjure up a bloodletting feast in the American Southwest. Elie Wiesel comes into picture, who in real life; experience a deep shocking experiences and emotions during the Holocaust in the hands of the Nazis. At these times, he and many other prisoners experience mental and physical torture and they have been stripped of their humanity. According to Elie, prisoners become wild beasts of prey, with animal hatred in their eyes; a strange energy had held them, and their teeth and nails had been sharpened. This elevates humanity from immorality at its separation point. She wrote a book entitle â€Å"Night† which reveals that cruelty raise cruelty. Both McCarthy and Elie have written about the negative side of human behavior and depict the scenario during those times. She said prisoners turn against each other rather than giving comfort to each one of them. Captured from the book itself, when a Kapo is speaking to Eliezer, he saidâ€Å"Here, every man has to fight for himself and not think of anyone else. . . . Here, there are no fathers, no brothers, no friends. Everyone lives and dies for himself alone† which illustrates the wickedness of some human beings. In contrast with Elie and Cormac McCarthy, in woman in the person of Hannah Arendt tries not to compare human behavior to animals. Hannah had written â€Å"Eichmann in Jerusalem† wherein she made an authoritative report about the trial of Adolf Eichmann, a Nazi leader. She takes account of supplementary factual material that gives enlightenment after the trial. She soberly state in her book that Eichman was not actually a Nazi at heart, and he was in fact a meek man because he was not really aware of Hitler’s euthanasia program and he is also helpful to the Jews in Palestinian immigration. Hannah Arendt’s shows that she is not only a thinker but also a moral human being because of putting herself in the place of the judge and jury in the courtroom of Jerusalem to major perpetrators of the murder of European Jewry. Hannah Arendt analyze Eichman’s personality instead of looking at him does not try to psychologically analyze it. It was in the end come out that Eichman is just an ordinary man who has been driven by the call of his career, and it turns out that he doesn’t really have personal hatred with the Jews. As we try to analyze the three authors point, we can generalize that evil behavior of man only comes out when time calls for it and is the result of frustration for human desires, denial human faculty, failure to realize human potential as well lack of education. It is indeed true that mans animal nature or human nature is not basically evil. It just happened when there is an incomplete development, deficient cognition and dichotomous perception of reality that would ultimately direct to misinterpretation and disagreement, obliteration, and wars by the people who the power and has no understanding which we have greatly seen it in this study.

The Road Essay -- Literary Analysis, McCarthy

Why do you think McCarthy has chosen not to give his characters names? How do the generic labels of â€Å"the man† and â€Å"the boy† affect the way you /readers relate to them? While reading The Road, a novel written by Cormac McCarthy, I was jerked from the warmth, comfort, and safety of my home and thrown into a cold, dark, and desolate world, walking alongside â€Å"the man† and â€Å"the boy†. McCarthy composes his work so graphically that readers are drawn right into the story. I believe Cormac McCarthy wanted the figures in this book to be universal, so that the reader could imagine him/her self as â€Å"the boy† or â€Å"the man† at any given moment, and to be able to feel as they do. To do this McCarthy did not designate the characters in his book with names, and because of this, I was able to connect with â€Å"the man† and â€Å"the boy† on a personal level and envision myself uniting with them in their chilling journey. As the reader, I was deeply overwhelmed with many mixed emotions such as compassion, sadness, happiness, disgust, remorse, and fear. I have pity for the characters in the book The Road, because â€Å"the man† and â€Å"the boy† have to pass day to day struggling to survive in a frigid bleak world where food is scarce â€Å"They squatted in the road and ate rice and cold beans they’d cooked days ago.† â€Å"Already beginning to ferment.†(McCarthy 29). The landscape is blackened, and mankind is almost extinct â€Å"The mummied dead everywhere.†(McCarthy 24). As I read on I noticed myself connecting more deeply with the characters. When the boy’s mother takes her own life, I was deeply saddened and my heart broke for â€Å"the boy† simply because his mom, someone he cherished and loved so much, had given up on hope and faith and deserted him. I just wan... ..., I jumped in the bed got as close to my husband as possible and eventually drifted off to sleep. When I finished reading The Road by Cormac McCarthy, I was astonished at how deep I was able to connect with the characters and the fact that this book touched me as deeply as it did. It also made me think what if†¦? In reality if this were to happen would I have the courage and strength of â€Å"the man† and â€Å"the boy† or would I be like the mother as McCarthy states it â€Å" †¦a faithless slut†¦Ã¢â‚¬  (57), who has taken death as a new lover. Over all I personally believe that this novel was absolutely fantastic, even though I had nightmares for a few nights after I had completed the book. This just goes to show what a great writer McCarthy is, he touches his readers so deeply they even dream about his work. I would defiantly pick up this book and read it again just for fun.

Numeric Investors

Diversey, founded in 1923, in Chicago, currently sales in 160 countries. It started its operations in India during the year 1998 as one of the major providers of cleaning, sanitation and hygiene products and solutions to institutional customers across the industries in India market. It established itself as pioneer in providing the cleaning, sanitation and hygiene needs of the large government and private institutional clients from different industries in India. The clientele spread across various industry segments like hotels, airports, metro, railways, hospitals, shopping malls, offices of the MNCs companies etc. Challenges in Indian Industry:- The cleaning industry in India is majorly unorganized sector accounting for almost 70% of the market. The perception of cleaning as a daily chore rather than a science followed by the lack of awareness on the criticality and sustainable benefits of hygiene and cleaning resulted in lot of resistance and reluctance on the part of the institutional customers, in accepting the need to shift from labor-oriented cleaning process to technology-oriented cleaning products and services. Diversey wanted to change this mind-set in India market. It gained more than 30% of the market share in the organized cleaning market segment by 2012. It was the only company in India, which was in the business of providing end-to-end cleaning product and services solutions to the customers and it had a nearest global competitor in Ecolab, who also entered the India market directly in 2008. In the cleaning equipment segment, Diversey competed with 4-5 key namely Roots Multiclean, Eureka Forbes, Diversey, Dulevo and Karcher. However, unlike Diversey, most of these equipment players focused only on offering the cleaning equipment products. Point of differentiation – A total solution provider, which combined the cleaning, sanitation and hygiene product offering with consulting services to improve operational efficiency for its customers. – Offering cleaning products, which did not involve any banned chemicals or harmful substances. -Offering the best quality product to its customers and provided supplementary education and awareness on need based usage of the same Segmentation 1. According to type of industry:- building service contractors, hospitality & healthcare, retail & food service and food & beverage 2. According to size of customer:- it divided its customer according to the size within any industry as a. International large accounts as customer having presence in multiple countries b. Large domestic local accounts as five star hotels, large corporate hospitals, large Indian corporates c. Mid-size units as hotels, hospitals and offices; and d. Smaller units as roadside eateries, offices, shops Goal A sales turnover of INR 10,000 million by 2015. Problem Identification There are primarily five main issues that have been identified. 1. How to benchmark the products and services against the local competition, especially against the low-cost and low-quality local players, who were offering low-quality but cheaper products for cleaning purpose. 2. How to change the social mindset of majority of the Indian customers, who believed that cleaning and hygiene was a day-to-day chore, which did not require anything else other than any simple cleaning agent. 3. How to convey the importance of applying the right type and composition of chemical solution for each of the specific need, i. e. he one-size-fits-all mindset of the Indian customers. 4. How to create a distribution channel, which could change the existing relationship and convert ‘Dhobis’ to Diversey. 5. How to manage the inventory of slow moving but time critical spare parts for the cleaning equipments Strategic options To capture market share in organized sector 1. Communicate the eventual low cost of use of Diversey products in the long run to by linking it to the costs reduced due to reduced maintenance costs. 2. Focus on attracting the attention of customers of hospitality, edical-care, airlines etc on the health aspect through advertisements and print ads in magazines served in hotels, airlines etc. which is achieved far better by using diversey products. This in turn would lead to increased demand of diversey products as the customers would be more health-conscious and force the above industries to cater to their demand which would be fulfilled by diversey’s products. 3. Press on the fact that diversey gives personalized end to end serv ice and after sales service according to the needs of the clients. Communicate that diversey uses world class products which are highly safe and effective. Hence it increases the life of the surface on which the product is used and does not affect the health of the applicant. To capture market in unorganized sector 1. It’s important to change the mindset of people to shift from water-based cleaning to chemical-based cleaning which could be achieved by giving free demonstrations at their homes by hiring trained cleaning gangs. 2. Increase brand awareness through advertisements which focus on the health and germ protection advantage by the use of diversey products over the use of cleaning by water. And specially focus on children protection from germs which would drive families spending into diversey products. 3. Create awareness through social media through videos and blogs highlighting the superiority of diversey products over pochas and involve young minds into it who will be the future prospective buyers. 4. Portray diversey products as safe which can be used by all members of the family, reduces time to clean and gives effective results. . Use R&D to come up with a multi-purpose product which could satisfy one-fits-all mindset of the people. Diversification 1. Provide cleaning service to clients by hiring cleaning gangs or recruiting and training people as training gangs on daily or weekly or monthly basis as per client’s requirements. 2. Enter into business of cleaning houses by launching in tier 1 and tier 2 cities where people could use diversey products to clean their clothes which could bring in customers by eliminating dhobis and in turn promote diversey products. 3. Foray nto the business of providing waste handling and storage equipments as this business would supplement their core business. Inventory reduction 1. Standardization of products and use of common parts to make different products would reduce inventories 2. Identification of parts of products and not stocking those which could be manufactured quickly after the demand of the product. 3. Tracking of demand of each product from each region over time should be done which would give a fairly rough estimate of the inventories to be kept for that product.

Will Doing a Master’s Get Me a better job?

Many students wrestle with the decision whether to take up Postgraduate study at the end of their Undergraduate degree. For some students this is to put off the thought of getting a ‘real-job’ for another year (which is a bad reason to do a Master’s!), but for others it is seen as a route to further develop their education, themselves, and – ultimately – their employability. But that invariably comes with a cost: another year of course fees, accommodation and bills, and remaining a poor student. So how do you know if Postgraduate study is for youToday we look at whether a Master’s is for you†¦Post-Graduate Study To Get a JobOne of the most commonly cited reasons that students give for pursuing Master’s courses is because they feel the qualifications will boost their salary. On first impressions, the statistics suggest that people with master’s qualifications are more likely to find work than those with undergraduate degrees – and they’re likely to earn a slightly higher wage. Data from the Higher Education Statistics Agency (Hesa) shows 86.6% of postgraduates were working in professional positions six months after graduating, compared with 64% of first degree graduates. Sounds great, right?A Master’s is not a Magic TicketHowever, students need to remember that there isn’t an explicit labour market for Master’s qualifications. This means that many master’s graduates – especially those with generalist rather than vocational qualifications – will still be competing against first degree graduates for jobs. If you’re studying a technical master’s – for example in a pharmaceutical or medical subject area – then it’s likely that this will enhance your employability above an undergraduate. However, if you’re doing a master’s of a more generic nature that’s not essential to the advertised job, employers will probably view you in the same way as other graduates.What does this mean?This would mean that those graduating with Master’s degrees need to highlight to employers that recruiting someone with an additional qualification will benefit their organisation. If you’ve done a more general master’s course that isn’t required by a prospective employer then you need to show what skills you’ve gained – research skills, lateral thinking and so on. You should show that you’re able to study something in-depth and do good critical analysis, a transferable skill in all walks of employment.Funding I ssuesFinding funding to study a Masters isn’t easy and for a lot of students, a lack of funding means that continuing university study isn’t an option. Some universities may have scholarship opportunities or offer discounts to students who move from undergraduate to postgraduate level. You don’t get a student loan either for Master’s Study – so you need to be sure it is definitely what you want before committing to it.How do I get the most out of my Master’s Degree?To get the most out of a Master’s degree you need to have a clear goal and an idea of what you want to get out of it. If you want to get into industry, then think strategically – make sure that you’re getting work experience or going on placements and that this links in with your studies. Put as much research into finding a postgrad course as you did when searching for an undergraduate course – and think about the end game. Ultimately its important for students not to embark on a postgraduate course just because they think that it will make them more employable. You will need to explain to employers what benefits their qualification will bring, but there is no denying that – if you a clear goal and reason for study – that enhancing your skills with a postgraduate degree will enhance your employability.

Neck and kiss Essays

Neck and kiss Essays Neck and kiss Essay Neck and kiss Essay Petrucio talks to Babtista about how Kate has won him over. She hung about my neck and kiss on kiss. Kat is waiting for Petrucio and is kept waiting. Kat feels rejected and feels worse even though she is used to feeling rejected and unimportant and the fact she is angry. This shows how the wooing is working and Kat has allowed herself to ruin her message of being strong against Petrucio and she therefore feels humiliated. 21st Century audiences feel sorry for her and are angry towards Petrucio although a 16th Century audience feel she is getting what she deserves. Its hard to tell whether the fact that if she is humiliated or the fact she loves Petrucio and he has hurt her. The gut feeling is though that she loves him. This is an act of control by Petrucio and the torturing her mentally is a part of the act of taming her. No one will speak to Kat, as she is unopinionated and submissive. Kat is fed up and lonely, she wants to marry and conform as this will mean she has more chance of being accepted in society. Petrucio hits the vicar to show off by being rude. He wants to go immediately. Petrucios very odd behavior is allowed and gets away with it. Although Kat has done nothing wrong her behavior is seen just as bad as his. A 16th Century would have accepted this although a 21st Century would have found this ludicrous and totally unacceptable. Petrucio is allowed to speak his mind and hit people, which she is not. This is another act of Petrucios power. In Act Four Petrucio shows his power again by the treatment of his services. He mistreats the servants as an example to Kat. He shows his power and control by using physical actions. This is because as its a play and it needs audiences reactions. He mentally tortures her and physically now he verbally tortures her to make the taming complete and to make her crack.  In Act four Shakespeare uses animal imagery. Petrucio says, My falcon now is hang and passing employ. A falcon is a predator and wild. If they are well trained it reflects well on their falconer (tamer) this animal imagery of Kat describes her very well and how if she is well trained it reflects well on Petrucio. Petrucio gives trust and loyalty a reward. He looks for the respect and when Kat is good he gives her freedom. He takes things away from her, which she needs to survive. Kat gives a large speech and begs to Grumio for something to eat. She doesnt want to walk out and cant give in. She has strong stamina and inner strength. Kat wants to conform and wants to be like other women. Petrucio doesnt let her do it because he doesnt see her tamed. This is shown when he says, When you are gentle, you shall have one too . Petrucio takes Kat to his mothers house to conform. Petrucio is trying to make her something in time and because of the treatment she has received she gives in. Kat though pretends and plays the game to get her own way. You can tell this by her sarcastic over the top language she uses. Kat is seen as strong as it took long tom tame her, which appeals to the female audience. The big question though is if she is silenced or has she transformed, but for her to be transformed this would be too hard a possibility but there is no real answer. The audience therefore has to make their own mind up. Kat uses hyperbolic language as she has been with Petrucio for a long time and she sounds like him because he uses hyperbolic language. Katerinha also lectures Bianca and the widow saying they should give in to their men. At the end of play Kat gives an exaggerated speech, which is in verse as it is more formal. She states how women need to obey men and women are weak and feeble towards men. She speaks ironically similar to sarcasm. A 21st Century audience thinks she is playing the game and she has learnt to do so, so she can get what she wants. She has been accepted which is more than being independent to her. Also being accepted means she not only gets the basics but luxuries as well. She has lossed her old self and her aggression. She also now uses much better language in her speech. Her controlled speech shows her control over herself and her controlled developed manner.

What is the Worst Song in the World

What is the Worst Song in the World The Worst Song in the World The Era of Good Music The 20th century blessed the world with so much great music – from jazz to blues, rock, and roll to funk. That may not be a case with 21st-century music, but that’s another story altogether. Last century was a revolutionary time in western culture, as well as other parts of the world, and it produced some extraordinary art, including music. However, not everything produced was solid-gold music. Just look at John Mellencamp’s 1985 hit â€Å"Small Town.† It is easily one of the worst songs ever made. Not only is the song a big let down, it’s also repetitive, and it’s glorifying small-town mentalities, lifestyles and limitations almost to the point of condescension. In no way, shape or form is the song a good one; rather, it is surely one that should never be played or listened to ever again on the public radio. Guitar Rhythm Going Nowhere For starters, â€Å"Small Town† could be considered the worst song in the world because it’s one big disappointment after another. It’s a catchy intro, the guitar rhythm, but it seems to go nowhere. It illustrates that silly, simple drumbeat typical of music from the 1980s, which is all just terrible; except for anything by bluesman Stevie Ray Vaughan, which is absolutely excellent. But Mellencamp’s â€Å"Small Town† is just a small-minded song that is barely a song. It’s mostly a bunch of shoddy lyrics backed by even lamer music. It’s the worst song in the world, and it clearly was an expedient effort to get paid. Secondly, and most importantly, it’s the worst song in the world because it can drive anyone nuts with its mindless repetition. It lacks creativity, originality, and diversity. In just seven stanzas – it has six four-line stanzas, and one five-line stanza – Mellencamp says the world â€Å"small town† 17 times – again, 17 times! It’s so annoyingly redundant that the listener has no choice but to anticipate him saying it, almost to the point of an anguishing dread. Some of the better songs have diverse choruses, interesting phrases. But, no, Mellencamp went a different route. How it reached number six on the Billboard Hot 100 chart is surely a mystery that no cultural expert or art critic could explain. If anything, it alludes to the sheer idiocy of the 1980s – with its hair-metal bands, outlandish behavior, and working-class sensationalism. Too Depressive Song Thirdly, that latter point brings up another reason why â€Å"Small Town† is so horrible, probably one of the worst songs ever made: It clearly is pandering to a demographic – the small-town natives with their small-town mentalities – that it’s more depressing than encouraging. In the second stanza, he sings, â€Å"All my friends are so small town/My parents live in the same small town/My job is so small town.† Now it’s quite a challenge to look beyond the sheer, mindless redundancy of the lyrics, but he sings like he is celebrating the small-town life while making fun of it. He is a sort of condescending. And yet, Mellencamp left the â€Å"small town† to become a â€Å"big† star. In a sense, he is making fun of the dumb people buying his album, who thinks he is glorifying them and their lifestyles. But that is not the case. It is essentially Mellencamp catering to this poor, working-class demographic, knowing he can easily get them to buy his new album. It’s basically marketing at its finest, a business effort to make money. Only, art and music are these beautiful gifts that should never be used as tools to merely make money. â€Å"Small Town† did just that, and it should not be considered a good song. It should be seen as one of the worst songs – if not the worst song – ever made. To conclude, every time Mellencamp hears â€Å"Small Town† on the radio, he probably cringes, lights a cigarette and promptly changes the station. In fact, he has likely removed every single radio his family owns, whether in cars, unused rooms, everywhere that could house a radio, and replace them all with iPods of only his greatest hits. â€Å"Small Town,† because of its disappointing, repetitive, trolling, sold-out nature, is assuredly the worst song on the face of the Earth. It should be banned from universities, public libraries, and hospitals. It has no place in American culture, no place in the lives of hard-working, decently intelligent people – and we should make sure children grow up never hearing of such a terrible, soul-sucking song.

How can a BMW franchise create Customer Engagement through Social Research Paper

How can a BMW franchise create Customer Engagement through Social Media - Research Paper Example According to the research findings the reasons behind the utilisation of the social media sites depend upon multifarious factors. Its utilisation may depend upon components such as company profile, products and customers that the company is serving. Social media websites can be considered as a good way through which the dependability as well as the goodwill of a company can be enhanced. People make use of social media sites for certain reasons such as for the purpose of interacting, collaborating, looking for counsel from the experts, disseminating of the multimedia, looking for opinions, contributing reviews as well as entertainment. Most of the people argue the fact that social media tends to bring a new sense of community by permitting them to connect with those who are similar to themselves i.e. like-minded people and people with similar tastes and preferences. A number of people are making use of the social media while initiating purchase decisions. The figure below demonstrates the use of social media by BMW and others and the benefits obtained by it in order to gain higher return on investment. The figure makes it apparent that BMW scores high in terms of revenues earned by making use of the social media. It is a well known fact that the new media environment is featured by interactivity and multi-dimensional communication flows. With the pace of time, the marketing functions have also started incorporating social media in its campaigns. (Yamamichi, 2011). The increased utilisation of social networking sites such as Facebook as well as Twitter in order to market the products as well as the services is gaining huge attention in the recent times. The companies make use of the social media sites as one of the significant communication channels so that they can gain feedback of the consumers. It has been recognised that on-line communities are considered as a vital component of social media since they offer the companies with cross-selling opportunities to v arious user groups sharing the similar platform (Donath, 2004). Social media can offer BMW with immediate feedbacks and present the company with quick indications regarding what is required in order to resolve pertinent issues. In the present times, the companies make use of the social media so that they can improve their marketing schemes. The purpose of social media must be to improve branding of the business of BMW and to increase the popularity of the product. It can be mentioned that the social media must also be utilised for the purpose of tracking the presence of the business online in order to ensure that the clients are not deteriorating the value of the brand (Zwart, Lindsay, Henderson, & Phillips, 2011). Certain authors have stated the fact that one of the main benefits of social media is to identify precisely regarding what the customers are thinking. Businesses also make use of the social media sites in order to increase the sales of the products and the services and in turn to increase the market share (Ali, 2011). Social media makes it easier for the companies to create relationships, position the brand properly and share exciting experiences and information with their customers (National Association of Insurance Commissioners, 2011). Web Users Frequency It has been found that the rate of internet penetration in Europe in the year 2011 had been 61.3% while the world average was 32.7%. Internet penetration in rest of the world has been 28.9%. The figure presented below helps